Apelles

Currently invite-only

A content strategy engine for consumer product brands.

Imagery, copy, planning, distribution. One workspace, complete campaigns.

We write once when access opens. No newsletter, no follow-ups.

Campaign strategy, classical fresco

Strategy

Full campaign planning from a single brief.

Map your entire content calendar from one strategy document. Channels, timing, post cadence — all planned before the first image is generated. No separate planning tool, no briefing the same context twice.

Imagery

AI photoshoots with your own products, in bulk.

Upload your products, define your visual profile, and generate hundreds of on-brand images in one run. Every shot uses your actual products, not generic stock. Every frame fits your aesthetics.

Image generation, classical fresco
Content generation, classical fresco

Copy

Captions, posts and ads in your own voice.

Set your voice profile once. From that point every caption, post and ad line is written to match your tone, automatically, at any volume, without losing what makes your brand recognisable.

Connectors

The heart of your content stack.

Steer Apelles from Claude Code, ChatGPT or Cursor via the built-in MCP server. Connect Shopify, Canva, Metricool and more. One place to manage your entire content pipeline, with full API access for teams who want direct control.

Connectors, classical fresco

Roadmap

What ships first, what ships later.

Phase 1 is the beta. Phases 2, 3 and 4 follow as the product earns its scope.

Campaign strategy
Live
Product image ingestion, in bulk
Live
AI image generation, on-brand
Live
Social content writer
Live
Social ads writer
Live
Content planner
Live
MCP server: Claude Code, ChatGPT, Cursor
Live
Content database
Phase 2
Analytics
Phase 2
Team collaboration
Phase 3
Image editing
Phase 3
Native publishing
Phase 3
Meta and Google Ads management
Phase 4

Apelles of Kos · ~370 BC

Nulla dies sine linea.

No day without a line. Apelles is said to have painted every day, even briefly, rather than let his hand grow cold. The motto survived two thousand years because it's about the only thing that ever produced good work.

Recorded by Pliny the Elder in Natural History, Book 35.

Detail of Alexander the Great from the Alexander Mosaic, Pompeii, c. 100 BC

Get on the list.

The beta is small. We open seats in waves, slowly, with intent.

We write once when access opens. No newsletter, no follow-ups.